Stories about responsibility

Promoting pet welfare already for ten years – toward holistic well-being of pet families

Our services are provided on the pet’s terms and carried out by experienced professionals who prioritize pet well-being. We aim to help pet families better understand and support their pets so that every four-legged family member can live a healthy and happy life.

A pet’s well-being starts with pet parents’ knowledge of good nutrition – Musti supports pet parents in increasing their knowledge

Come as you are – Musti embraces employee diversity

Musti regularly monitors equality and diversity within the organization. Musti’s Fairness Index results show that employees feel like they can be themselves around their colleagues, which results the unique Musti feeling.

"Musti Office goes stores" strengthens Musti’s pack

As an employer, Musti wants to take good care of its pack. Our employee well-being is reflected in high employee satisfaction levels, and we do our best to make sure that all employees feel like they belong to the Musti pack. In 2023, Musti’s office employees in Finland got a chance to work at Musti’s stores.

Welfare for pets and their parents – 6 takeaways from Musti Group’s sustainability work in 2023

Musti Group has published its Annual Report and Non-Financial Information Report, which summarizes the progress of Musti’s sustainability work.

Premium Pet Food factory brings a new level to sustainable pet food production

Reducing environmental impacts is at the core of Musti’s sustainability approach. Locally and sustainably produced pet food is important for many pet parents, and Musti has been happy to respond to the demand.

Sustainability throughout the supply chain

Sustainability lies at the core of everything we do at Musti. Our supply chain plays a pivotal role in Musti’s sustainability efforts, as we continuously enhance and develop it in collaboration with our suppliers.

Pawternity leave – a jumpstart for pet parenthood

The first days with a new pet are memorable and special.  Musti wants to ensure that all its employees in Finland, Sweden and Norway have a chance to create a strong bond with their new pets and offers the possibility for a 3-day paid Pawternity leave.

Feel Active takes dogs and their parents sustainably outdoors

Reducing environmental impacts is one of the basic principles that guides everything we do at Musti. We want to make sure that our products are high-quality and have a long life cycle. High-quality Feel Active products make outdoor activities safe and fun in every season.

Lend a helping paw – Musti is working for the common good

One of our core values is working for the common good. Together with several associations and organizations across the Nordics, we work for a more animal-friendly future.

Paw in paw: More support for rescue pet parents

Musti believes in working for the common good, and our goal is to offer reliable and topical advice – every day. When pet parents decide to adopt a homeless pet, Musti wants to be there to support the whole family.

Pawcademy: training our pack of Musti experts

Musti Group has over a thousand pet experts across the Nordic countries putting their heart into their work. We all care deeply for animals – but the well-being and development of our own pack are also top priorities for us. Musti Pawcademy is our framework for doing just this.

Smaak – cat range delicacies

Musti puts the welfare of pets and their parents first. Our mission is to help pet parents to take care of all their pet’s needs – in a sustainable way. Therefore, we are happy to introduce a new addition to our delicious Smaak product line: dry and wet cat foods.

Live lectures with our experts connect pet parents with pet experts

Musti is all about supporting the well-being of pets and their parents. Musti’s new Live lectures bring true experts in specific pet care field close to our customers, no matter where they are.

Pets in the office: a win-win-win policy

At Musti Group, pets are our passion. It’s not enough that our employees are happy with their workplace, their pets should be too. For us, being a pet-friendly company means, for example, that pets are welcome in all our offices and stores.

Resploot for play and sleep with good conscience

Musti wants it to be easy for pets and their parents to make sustainable choices. An important element in this ambition is a brand called RESPLOOT® that offers a selection of pet beds and toys made of recycled PET bottles.

Smaak – no nonsense local food for dogs

Musti is all about supporting the wellbeing of pets and their parents. We believe in collaboration and in designing our assortment and services together with customers. The demand for local and sustainable products is on the rise (also according to our study from 2020), and Musti is happy to answer this call.

Equality and diversity create thriving experts

We treat pets, their parents and our employees in a fair and equal manner. Musti Group offers its employees an equal workplace with development opportunities for all our personnel.

Satisfied employees foster a culture of belonging

Musti Group has over 1,500 experts across the Nordic countries putting their heart into their work every day. As an employer we want to take good care of the well-being of our own pack.

Working with our partners to reach our targets

As a forerunner in our market, we want to do business responsibly. This means always looking into more sustainable ways to develop our business and working together with our partners.

Collaboration for the good of abandoned cats

We joined forces with Animal Welfare Finland (SEY) to raise awareness and funds at a grassroots level to help solve the cat overpopulation crisis in the long term.

High-quality, safe and tasty food for pets

For us, being responsible means having high standards for the quality and safety of our products.

Supporting the Swedish Animal Ambulance together with our clients

We are proud to support an amazing organization in Sweden helping pets and their parents in difficult situations.

Together against puppy mills

The only way to stop puppy mills is to stop doing business with them. Read five tips to avoid puppy mills.

Lending a helping paw

We want to lend a helping paw to big and small animal welfare associations doing important work across the Nordic countries.

The well-being and development of our pack is important to us

At Musti ja Mirri, we have developed an organization-wide training system in collaboration with several learning institutions.

Pawternity leave – memorable moments with a new puppy

To make sure that our employees have time to get to know their new family members, Musti Group offers the possibility of Pawternity leave.

50% less plastic bags in our Finnish stores

We are continuously working together with our customers and partners to reduce our environmental impact.