We know pets. Pets know us.

Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden and Norway. Our primary aim is to support and safeguard the furry everyday life of pet lovers everywhere.

Our mission

We make the life of pets and their parents easier, safer and more fun.

277 Stores (own and franchise) 9/2019
246.6 M€ Net sales FY 9/2019
1,100 Musti Experts 9/2019
#3 Great Place to Work Finland 2020, Musti ja Mirri, large workplaces

Musti Group ‘s head office is located in Helsinki, Finland. Musti’s share is listed on Nasdaq Helsinki Oy.

We serve our Nordic customers in all channels through store chains Musti ja Mirri, Musti, Arken Zoo and Djurmagazinet, and through pureplay online retail brands such as Peten Koiratarvike, Vetzoo and Animail.

And since we have promised to make the lives of pet owners even easier, we also provide a selection of pet care services in many of our brick and mortar stores.

Responsibility

For us, responsibility means putting the welfare of pets and people first, having high standards for quality, safety and expertise, as well as always looking into more sustainable ways to develop our business.

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Our story in brief

The history of Musti Group stretches back to 1988, when the first Musti ja Mirri pet supply store was opened in Tampere, Finland by dedicated dog enthusiast and award-winning dog breeder Matti Varpula.

We are pet enthusiasts

Right from the start, the chain’s greatest strength was, and still is, its staff, who are thoroughly familiar with their four-legged clients: nearly all of our employees are genuine pet enthusiasts themselves, from the tips of their noses to the ends of their tails. This is easy to see not only in our professional service, but in our inspiring range of products and services as well.

Known for excellent service and diverse offering

In fact, our excellent service and diverse range of products are precisely the reasons why Musti ja Mirri has grown into the success story it is today. By 2010, the chain had already grown into a phenomenon that also piqued the interest of venture capitalists. It wasn’t long until the chain was sold, allowing the development of its strengths to continue in good paws.

Expanding territory

In 2012, it was time to start sniffing out new opportunities, and soon the decision was made to expand operations to Sweden. Our conquest of the west began with the acquisition of the Grizzly Zoo pet supply chain and continued just a few years later with the acquisition of the Arken Zoo and Djurmagazinet chains. In autumn 2016, our territory also expanded to Norway, with the opening of the first Musti stores.

Looking ahead

Although our history already stretches back nearly thirty years, Musti Group itself is still hardly more than a pup. The group was established in the autumn of 2016, when we decided to gather all our operations under a single group. The result was the birth of Musti Group, the largest trusted partner of all Nordic pet lovers.

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