We know pets. Pets know us.

Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden and Norway. Our mission is to make the life of pets and their parents easier, safer and more fun throughout the whole lifespan of the pet. In addition to the product offering, we want to provide the customers with full experience of services – both physical and digital. We believe the end-to-end ecosystem presents a unique value proposition enhancing and strengthening sticky customer relationships and differentiating us from the competitors. 

Our mission

We make the life of pets and their parents easier, safer and more fun.

342 Stores (own and franchise) 9/2023
425.7 M€ Net sales FY ending 9/2023
1 643 Musti Experts 9/2023

Musti Group ‘s head office is located in Helsinki, Finland. Musti’s share is listed on Nasdaq Helsinki Oy. Musti Group is part of Sonae Group, which is a multinational company based in Portugal, managing a diverse portfolio of leading businesses in retail, telecom, real estate, technology, and financial services. Listed in Euronext Lisbon, Sonae has over 45,000 employees and a legacy of over six decades filled with several recognitions related with its responsible growth strategy. More recently, Sonae has been distinguished as a top performer both in CDP and in the Bloomberg Gender-Equality Index. Its mission is to create long-term economic and social value, taking the benefits of progress and innovation to an ever-increasing number of people.


We serve our Nordic customers in all channels through store chains Musti ja Mirri, Musti, Arken Zoo and Djurmagazinet, and through pureplay online retail brands such as Peten Koiratarvike and Vetzoo.

And since we have promised to make the lives of pet owners even easier, we also provide a selection of pet care services in many of our brick and mortar stores.


For us, responsibility means putting the welfare of pets and people first, having high standards for quality, safety and expertise, as well as always looking into more sustainable ways to develop our business.

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Our story in brief

The history of Musti Group stretches back to 1988, when the first Musti ja Mirri pet supply store was opened in Tampere, Finland by dedicated dog enthusiast and award-winning dog breeder Matti Varpula.

We are pet enthusiasts

Right from the start, the chain’s greatest strength was, and still is, its staff, who are thoroughly familiar with their four-legged clients: nearly all of our employees are genuine pet enthusiasts themselves, from the tips of their noses to the ends of their tails. This is easy to see not only in our professional service, but in our inspiring range of products and services as well.

Known for excellent service and diverse offering

In fact, our excellent service and diverse range of products are precisely the reasons why Musti ja Mirri has grown into the success story it is today. By 2010, the chain had already grown into a phenomenon that also piqued the interest of venture capitalists. It wasn’t long until the chain was sold, allowing the development of its strengths to continue in good paws.

Expanding territory

In 2012, it was time to start sniffing out new opportunities, and soon the decision was made to expand operations to Sweden. Our conquest of the west began with the acquisition of the Grizzly Zoo pet supply chain and continued just a few years later with the acquisition of the Arken Zoo and Djurmagazinet chains. In autumn 2016, our territory also expanded to Norway, with the opening of the first Musti stores.

Looking ahead

Although our history already stretches back nearly thirty years, Musti Group itself is still hardly more than a pup. The group was established in the autumn of 2016, when we decided to gather all our operations under a single group. The result was the birth of Musti Group, the largest trusted partner of all Nordic pet lovers. In 2020, Musti Group was listed of the Official List of Nasdaq Helsinki.

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