Musti Group as an investment

Musti Group’s strengths include its leading market position in the in the Nordic pet care market, winning concept, strong customer focus, integrated and comprehensively invested backbone and passionate personnel.

93% of our personnel are pet parents
75 NPS in FY 2023
~80% of the online deliveries reach Finnish customers within 24 h
23% of net sales generated through online channel in FY 2023

Clear market leader in the Nordic pet care market

Musti Group is the market leader in the growing and resilient Nordic pet care market. Musti Group has achieved market leadership through the ability to offer expert advice, a more diverse range of higher quality products and better convenience combined with an enjoyable shopping experience that cater to Pet Parents’ needs.

Winning concept

Our omnichannel business model combines the convenience of both store and online purchases. The experts’ advice offered by our store personnel is at the core of our concept. We differentiate in breadth and quality of our assortment and we have a clear strategy of focusing on own and exclusive brands. As part of our customer proposition, we are increasingly rolling out new services.

Strong customer focus

Musti Group’s Loyalty Club is designed to serve as a platform for engaging with customers and providing them with better customer service. Through the Loyalty Club, Musti Group is able to leverage data to truly understand its customers’ behavior and provide them with relevant, targeted communication.

Passionate personnel led by an experienced management team

The highly engaged, motivated and well-trained Musti Experts are a key element of Musti Group’s culture and are fundamental to the success of the company’s business model as well as an important competitive advantage. Musti Group’s management team has an impressive depth of knowledge with strong retail experience.

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