Management Team

The management team supports the CEO in the daily management of the company’s operations. The CEO is responsible for the supervision and control of the company’s day-to-day operations in accordance with the Finnish Companies Act and authorisations and guidelines issued by the Board of Directors.

David Rönnberg

Chief Executive Officer

Born 1977

David Rönnberg has acted as company’s Chief Executive Officer since 2017. Mr. Rönnberg is also the Chairman of the Board of Online Brands Nordic (publ) and a board member in Rönnberg Consulting AB. Previously Mr. Rönnberg has acted as a CEO for INDISKA, Internetstores Nordic and Bringwell. Mr. Rönnberg holds a Master’s degree in Finance from Stockholm University.

Share ownership: 570,000 shares (23 June 2022)

Toni Rannikko

Chief Financial Officer

Born 1979

Toni Rannikko has acted as Musti Group’s Chief Financial Officer since 2021. Previously Mr. Rannikko has acted as the Chief Financial Officer for Raisio Group Plc, Vice President of Finance for Kalmar Mobile Equipment and Director of Strategy at Cargotec Plc. Prior to that he has held various leadership and expert positions at Cargotec, Nokia and Nordea. Mr. Rannikko holds a Master’s degree in Economics from the University of Turku.

Share ownership: 1,391 shares (25 May 2022)

Sami Tanner

Head of Strategy

Born 1981

Sami Tanner has acted has acted on the management team as the Musti Group’s Program Director from 2016 – 2018, and as Head of Strategy since 2018. Mr. Tanner is also the CEO and owner of Tanner Advisory. Previously Mr. Tanner has acted as a management consultant at Bain & Company. Mr. Tanner holds a Master’s degree in Economics (major in finance) from Helsinki School of Economics and a CEMS Master’s degree in International Management from HEC Paris/Helsinki School of Economics.

Share ownership: 6,234 shares (12 February 2021)

Daniel Pettersson

Head of Sweden and Finland

Born 1977

Daniel Pettersson has acted as Musti Group’s Country Director, Sweden since 2018 and heading the Finland operations since 2022. Previously Mr. Pettersson has acted as Regional Manager for Coop CBS AB, Apoteket AB and Preem AB. Mr. Pettersson holds a Bachelor’s degree in Industrial Economics from University of Gävle.

Share ownership: 19,001 shares (10 June 2022)

Erik Ringen Skjærstad

Head of Norway and new markets

Born 1974

Erik Ringen Skjærstad has acted as Musti Group’s Country Director, Norway since 2016. Mr. Ringen Skjærstad is also a Board member of Musti Norge AS. Previously Mr. Ringen Skjærstad has acted as a partner in RetailX AS and as the Managing Partner of RetailWorks AS. Mr. Ringen Skjærstad holds a Bachelor’s degree in Organisation Psychology from University of Oslo.

Share ownership: 10,000 shares (3 September 2021)

Annamaija Hujala

Head of Pureplay

Born 1969

Annamaija Hujala has acted as the CEO of Peten Koiratarvike since the beginning of 2021, prior to which she acted as the marketing manager from 2012-2020. Previously Ms. Hujala has held several positions in sales and marketing at Henkel Norden Oy and Schwarzkopf Professional Oy, with the titles of Key Account Manager and Nordic Brand Manager. Ms. Hujala holds a Master’s degree in Philosophy (marketing, management, English philology, and educational science) from Jyväskylä University.

Share ownership: 0 shares (1.4.2022)

Ellinor Persdotter Nilsson

Chief Commercial Officer

Born 1979

Ellinor Persdotter Nilsson has acted as Musti Group’s Chief Commercial Officer since 2018. Previously Ms. Nilsson has held several different positions at ICA Group, the latest being Business Area Manager. Nilsson also acts as a member of the Board in Geia Foods. Ms. Nilsson holds a Master’s degree in Economics from University of Växjö.

Share ownership: 13,103 shares (26 May 2021)

Pamela Nelimarkka

Chief Operating Officer

Born 1982

Pamela Nelimarkka has acted as Musti Group’s Chief Operating Officer since 2022. Previously Miss Nelimarkka has acted as Sales Operations Director at Reima Europe. Before this, Miss Nelimarkka held several different positions at Fazer and Huhtamaki, the latest being Head of Sales & Operations Planning and Logistics. Miss Nelimarkka holds a Master of Business Administration degree from the University of Cumbria (major in leadership and sustainability).

Share ownership: 0 shares (9 September 2022)

Nanna Martin-Löf

Head of Human Resources

Born 1977

Nanna Martin-Löf has acted as Musti Group’s Head of Human Resources since 2018. Previously Ms. Martin-Löf has acted as the HR Manager at Arken Zoo and in two different positions at Tieto Corporation, the latest being Head of HR Operations and Manager Compensation & Benefits Scandinavia. Before this, Ms. Martin-Löf held several different positions at Elekta AB, the latest being Director, Global Human Resources & Compensation. Ms. Martin-Löf holds a Bachelor’s degree in Personnel, Work and Organisation as well as a degree in selected Law studies from University of Stockholm.

Share ownership: 1,500 shares (17 August 2022)

Malin Nygren

Chief Customer Officer

Born 1974

Malin Nygren has acted as Musti Group’s Chief Customer Officer since 2019. Previously Ms. Nygren has, inter alia, held two different positions at SAS Scandinavian Airlines, the latest being the Head of Global Customer Development and Analytics. Mrs. Nygren also acts as a Board member of Tree of Brands AB and Beauty Factory. Ms. Nygren holds a Master’s degree in Business and Economics from Stockholm University, as well as in Computer Science from Stockholm University (joint education between Stockholm University and the KTH Royal Institute of Technology, with Stockholm University as the responsible institution).

Share ownership: 0 shares (17 February 2020)

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