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Musti Group launches a digital veterinary service

Musti Group plc                        Press Release                                  7 January 2021 at 9.30 a.m.

Musti Group launches a digital veterinary service

Musti Group launches a new digital veterinary service available for all pet owners. Through the service, pet owners can easily contact a veterinarian directly from their home. The service will be launched in Finland at the beginning of February, and it is planned to expand to Sweden and Norway later.

“Our mission is to make the lives of pets and their owners easier, safer and more fun. The digital veterinary service supports this mission excellently, as it helps us to provide comprehensive and effortless service to our customers”, says David Rönnberg, CEO of Musti Group. “Covid-19 has lowered the threshold for people to use digital services. We believe this will also reflect in pet veterinary services.”

The digital veterinary service is part of Musti Group’s expanding and growing health and welfare services. In its Musti ja Mirri retail locations, Musti Group offers e.g. grooming, nail clipping, physical therapy, massage and animal training.

The digital veterinary service veterinarians estimate that about 60 to 80 percent of pets’ minor ailments can be treated remotely. A remote veterinarian can be contacted when a pet suffers from, for example, indigestion such as diarrhea or vomiting, skin or urinary symptoms, or when it has eaten something inappropriate. Especially puppy owners often have questions concerning, for example, tooth changes and nutrition. If necessary, veterinarians will direct the client to seek a face-to-face veterinarian appointment.

The service will initially open in Finland on Musti ja Mirri’s website. The service is chat-based and, if necessary, it also allows sending pictures and videos to the vet.


Additional information:

Timo Tervo

Country Director, Finland

tel. +358 50 387 7485



Musti Group in brief

Musti Group makes the life of pets and their owners easier, safer and more fun. We are the leading Nordic pet care company and we operate an omnichannel business model to cater for the needs of pets and their owners across Finland, Sweden and Norway. We offer a wide, curated assortment of pet products. We also provide pet care services such as grooming, training and veterinary services in selected locations.

Musti Group’s net sales were EUR 284 million in the financial year 2020. At the end of the financial year 2020, the company had 1,162 employees, over one million loyal customers and 293 stores.

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