The values behind the way we work
Being pets’ best friend shapes how we work at Musti Group, from everyday decisions to the way we work together.
Our three core values guide how we care for pets and pet parents, treat our colleagues and partners, and develop our business. Across our stores, clinics, warehouses, factories and offices, they help us work towards the same goal: making everyday life better for pets and their pet parents.
Our values matter most when we put them into practice.
Be Kind at Heart – Kind is our instinct.
What it means
Kindness starts with care and understanding. We put pets and their wellbeing at the heart of what we do, see things from the perspective of pets and pet parents, and treat people with respect.
We assume good intentions, listen to different perspectives and believe that kindness matters in both the small moments and the big decisions.
How it guides the way we work
We take the time to listen to pet parents, help colleagues when they need it and work with our partners respectfully.
We take concerns seriously and consider how our decisions affect pets, people and the world around us. Being pets’ best friend means putting their wellbeing first and making choices that support better everyday life.
Unleash Your Ambition – We go the extra mile.
What it means
For us, ambition means wanting to make things better and having the courage to act.
We encourage initiative, take ownership and welcome new ideas. We learn from feedback, challenge ourselves to improve and combine our passion for pets with the expertise and determination needed to deliver results.
How it guides the way we work
We look for better ways to serve pets and pet parents, develop our products and services, and improve the way we work.
We take responsibility for our decisions and follow through on our commitments. We balance our passion with a strong focus on quality, safety and performance, knowing that good results take both ambition and consistent effort.
Win as a Pack – We grow together.
What it means
We believe the best results come from working together. Our people bring different backgrounds, skills and perspectives, but we share the same purpose.
Across teams, functions and countries, we support each other, share what we know and recognise that everyone has something valuable to contribute.
How it guides the way we work
We collaborate openly, ask for help and offer it when needed. We share knowledge across teams and learn from different perspectives to make better decisions and find better solutions.
We also work closely with our partners and understand that responsible, long-term growth takes teamwork and shared commitment. We celebrate successes together and learn from challenges as one pack.
Our values in action
Be Kind at Heart, Unleash Your Ambition and Win as a Pack connect our purpose to the way we work every day. They guide how we serve pets and pet parents, support one another, put our strategy into practice and grow our business responsibly.
They are not just something we believe in. They are reflected in the choices we make and the way we work together.
