Establishment of Musti Norway

The Musti Group intends to open 45 pet accessory stores in Norway by 2018. The first Musti store was opened in Oslo during the autumn of 2016.

The Musti ja Mirri chain is expanding its operations to Norway in October. During October, the group is opening four stores in Norway, three of which are located in Oslo and the fourth one in Drammen. The stores operate under the name Musti in Norway.

– Our goal is to open 45 stores in Norway by the end of 2018. After expanding to Sweden, Norway was the next natural step for us. The Norwegian pet accessory market is very competitive, but we believe in our strengths and expertise, says Mika Sutinen, the CEO of the Musti Group.

– The exceptional thing about the Norwegian opening is that for the first time we are opening stores in a completely new market as the stores in Sweden came to us as an existing chain through a corporate acquisition.

The best retail customer experience

According to the Customer Loyalty Index 2016 study released by the Finnish Direct Marketing Association and Avaus Marketing Innovations, the customer experience of Musti ja Mirri is the best in Finland in retail and sixth among all of the companies included in the study.

– We intend to do well in Norway with the same superior service that we now have undeniable proof of in Finland. In addition, we carefully consider, for example, the locations of our stores so that they are placed alongside our customers’ natural routes and introduce our own brands which help to distinguish ourselves from the competition. From the beginning, we also intend to invest heavily in online sales in Norway, Mika Sutinen says.

Services alongside product sales

The Musti stores in Norway also offer all types of customers a wide range of foods and accessories for daily living, including outdoor activities, travel, and grooming. In addition to the traditional product sales, the Norwegian stores focus on providing services. During a shopping trip, an owner may also have their pet’s coat or nails treated by the Trimmis Pet Spa grooming service operating in connection with the store.

– According to our mission, our goal is to make the lives of pets and their family members more fun, safer, and easier than ever before, Mika Sutinen promises.


For more information, please contact:

Erik Skjaerstad
Country Manager, Musti Norway
name.lastname@mustigroup.no
Telephone: +47 (0)922 380 15

Musti Group is the largest pet accessory store chain in the Nordic countries. Currently we have 240 stores in Finland (Musti ja Mirri), Sweden (Arken Zoo, Djurmagazinet) and Norway (Musti). We also serve our customers in Vettris veterinary clinics and Trimmis Pet Spa grooming salons. Our stores offer a wide range of pet foods and supplies not only for cats and dogs, but also for rodents, rabbits, birds and aquarium fish. Our mission is to make the life of the pets and their parents easier, safer and more fun.