Musti ja Mirri Chosen as Franchising Chain of the Year 2016 in Finland

Musti ja Mirri, the largest pet supply chain in the Nordic countries, was chosen as the best franchising chain of the year 2016 in Finland. The Finnish Franchising Association’s jury appreciated the company’s strong growth and the entrepreneurs’ attitude towards customer service and the development of the chain.

Musti ja Mirri currently has 227 stores in Finland and Sweden. The first stores in Norway will open their doors in the autumn of 2016. In 2015, the company’s turnover was 120 million euros, and the consumer sales for the chain totalled 220 million euros. In February 2016, Musti ja Mirri was also chosen as the best workplace in Finland in the Great Place to Work survey.

– Musti ja Mirri is a job of passion for our entrepreneurs and employees. Most of them have pets of their own, and our employees are the best testers for our products, says Mika Sutinen, Managing Director for Musti ja Mirri Group Oy.

– The excellent customer service attitude and cooperation skills of our entrepreneurs and staff play a key role in the success of the chain. We also hold the ability to improve, commitment and a commercial mindset in high regard, says Juhana Lamberg, Chain Director for the Musti ja Mirri chain.

– We assess, for example, our customer service every month through our service tester systems. The results are transparent, and they are published every month for our entire staff, Lamberg says.

Most of the products in the Musti ja Mirri product selection are for cats and dogs. The selection includes a wide variety of pet foods and supplies. Rodents, rabbits, birds and aquarium fish also have their own product ranges. In addition to the stores, customers also have a versatile online shop at their disposal. Some of the stores also provide Dogroom trimming services for dogs.


For more information, please contact:

Mika Sutinen
CEO, Musti Group

Contact and interview requests for Mika Sutinen:

Satu Harden
Communications Manager, Musti Group
name.lastname@mustijamirri.fi
Telephone: +358 (0)40 847 8683

Juhana Lamberg
Chain Director, Musti Group
name.lastname@mustijamirri.fi
Telephone: +358 (0)50 555 5989

Musti Group is the largest pet accessory store chain in the Nordic countries. Currently we have 240 stores in Finland (Musti ja Mirri), Sweden (Arken Zoo, Djurmagazinet) and Norway (Musti). We also serve our customers in Vettris veterinary clinics and Trimmis Pet Spa grooming salons. Our stores offer a wide range of pet foods and supplies not only for cats and dogs, but also for rodents, rabbits, birds and aquarium fish. Our mission is to make the life of the pets and their parents easier, safer and more fun.