Musti ja Mirri acquires VetZoo – expands online platform

Pet specialty retailer Musti ja Mirri today announces the acquisition of VetZoo, Sweden’s leading online retailer of pet supplies. The add-on accelerates Musti ja Mirri’s multi-channel strategy and manifest its position as the leading pet specialty retailer in the Nordics.

Musti ja Mirri operates a network of 250 pet specialty stores in Finland, Sweden and Norway – offering a wide range of pet supplies, accessories, foods and adjacent pet related services.

VetZoo, founded in 2010, is a leading pure-play online retail platform for pet supplies with operations in Sweden and Norway with sales exceeding EUR 13 million and an annual growth rate close to 100%.

David Rönnberg, CEO at Musti ja Mirri comments: “With VetZoo, we will scale up our e-commerce offering which will be a natural complement to the 250 physical stores. Our clients want a full-service, single provider to accommodate the needs of their pets and with VetZoo, we will be able to respond to this demand. And not the least, the add-on strengthens Musti ja Mirri’s already leading position as the number one pet speciality retailer in the Nordics.”

VetZoo will continue to operate under its current brand, led by the current management and team.

”We are excited about joining forces with Musti ja Mirri and EQT and I look forward to continue the growth journey of VetZoo. We will now be in a broader context and work together in a very interesting market segment. VetZoo and Musti ja Mirri are a great match with our strong online development complemented with Musti ja Mirri’s extensive product knowledge and assortment”, says Lars Martin Norviit, founder and CEO of VetZoo.