Arken Zoo appointed as Marketers of the Year 2019
Arken Zoo has been named Marketers of the Year 2019. The prize was awarded on Frannygalan, a gala arranged by Svensk Franchise.
On Friday, March 22nd, the annual Frannygalan took place at the Grand Hôtel in Stockholm, where several competent and innovative franchisors and franchisees were praised for good performances within the Swedish franchise. Arken Zoo was one of the three nominees for the award Marketers of the Year 2019 together with Jaktia and Svensk Fastighetsförmedling. When the prize was awarded, it was clear that it was Arken Zoo that took home the prize. The motivation was:
“The winner has, in an exceptional way, with the brand in the center, cohesive and integrated, developed and implemented their marketing concept. Through an effective media mix, clear messages and “Pawternity leave,” they have created cohesiveness in the chain and excellent results on many levels. ”
“It was an incredibly fun surprise and an honor to be awarded this prize as the Marketers of the Year 2019 among so many strong and qualified franchise companies. In 2018, we launched a new communication strategy and had built a solid market team. Our new media strategy to reach out to our target group has landed well, and the communication efforts we have made have strengthened the Arken Zoo brand. “Pawternity leave” is a benefit we introduced last year to give our employees the opportunity to get three days paid leave when they welcome a new puppy or kitten to the family. This benefit is now extended since it has been very appreciated. Everything is based on the fact that we love animals and 90% of our employees have animals,” says Sarah Frelin Ekvall, Marketing Manager at Arken Zoo.